DOT'S PRETZELS: 'A DIFFERENT SPIN'
Directed by Travis Lee Ratcliff
Featuring Blake Henke & Dot's Pretzels
Produced by Travis Lee Ratcliff & Brody Carmichael
Cinematography by Brody Carmichael
1st AC: Jacob Voss
Edited by Travis Lee Ratcliff
Gaffer: Brody Carmichael
Sound Design & Mixing by Travis Lee Ratcliff
Agency: "The Looma Project"
Client: Dot's Pretzels
In this heartwarming micro-documentary, we dive into the story of Dot's Pretzels, America's new favorite snack, through the eyes of Blake Henke, the son of the company's founder.
Combining the nostalgic feel of a home movie with the handmade quality that defines the pretzel itself, we explore the inspiring vision and humble beginnings of a snack that has captured the nation's taste buds.
By showcasing the homespun roots of Dot's Pretzels, we celebrate the power of a simple idea to bring people together and create lasting memories. This micro-documentary commercial is a testament to the importance of family, tradition, and innovation in the ever-evolving world of American snacks.