HEB: 'Discovering a craft'

Directed by Travis Lee Ratcliff

Featuring Kirkland Wheeler & Pinthouse Brewing

Produced by Travis Lee Ratcliff & Brody Carmichael

Story Producer: Seth Crabtree

Agency Producers: Seth Crabtree & Ned Brown

Cinematography by Brody Carmichael

1st AC: Emily Basma

Edited by Travis Lee Ratcliff 

Gaffer: Emily Basma

Sound Design & Mixing by Travis Lee Ratcliff

Agency: "The Looma Project"
Client: H.E.B. & Pinthouse Brewing

 

Special thanks: Kirkland Wheeler, Seth Crabtree, Ned Brown, the Pinthouse Brewing Team, MP&E, 

Kirkland Wheeler is the head brewer for Pinthouse Brewing in Austin, Texas.

In "Discovering a Craft" and "Embracing Change" we explored Kirkland's journey as he developed his craft as a brewer with Pinthouse Brewing.

This 90 second and 30 second spot was commissioned by The Looma Project and was rolled out in-store at HEB locations in Austin as a part of an innovative story-driven marketing strategy.

Our approach was to examine the microscopic details of Kirkland's work: the smells of the brewery, the pivotal moments along the way that stand out to him now, as head brewer.