HEB: 'Discovering a craft'
Directed by Travis Lee Ratcliff
Featuring Kirkland Wheeler & Pinthouse Brewing
Produced by Travis Lee Ratcliff & Brody Carmichael
Story Producer: Seth Crabtree
Agency Producers: Seth Crabtree & Ned Brown
Cinematography by Brody Carmichael
1st AC: Emily Basma
Edited by Travis Lee Ratcliff
Gaffer: Emily Basma
Sound Design & Mixing by Travis Lee Ratcliff
Agency: "The Looma Project"
Client: H.E.B. & Pinthouse Brewing
Special thanks: Kirkland Wheeler, Seth Crabtree, Ned Brown, the Pinthouse Brewing Team, MP&E,
Kirkland Wheeler is the head brewer for Pinthouse Brewing in Austin, Texas.
In "Discovering a Craft" and "Embracing Change" we explored Kirkland's journey as he developed his craft as a brewer with Pinthouse Brewing.
This 90 second and 30 second spot was commissioned by The Looma Project and was rolled out in-store at HEB locations in Austin as a part of an innovative story-driven marketing strategy.
Our approach was to examine the microscopic details of Kirkland's work: the smells of the brewery, the pivotal moments along the way that stand out to him now, as head brewer.