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Directed by Travis Lee Ratcliff

Featuring Kerrie Heckell & Kaleb Sindak

Produced by Travis Lee Ratcliff & Brody Carmichael

Cinematography by Brody Carmichael

1st AC: Jacob Voss

Production Designer: Rachel Immaraj

Edited by Travis Lee Ratcliff 

Robot arm operator: Ari Morales

Gaffer: Colton Wylie

Sound Design & Mixing by Travis Lee Ratcliff

Agency: "The Looma Project" & "Bakery"
Client: Shiner

Special thanks: Kerrie Heckell, Kaleb Sindak, Bakery, Ari Morales

Discover Shiner's revolutionary re-imagination of Western folklore in our micro documentary commercial, showcasing the bold, empowered female icon La Bruja.


Witness her magic in the TexHex product line, with a spotlight on the enchanting Bruja's Brew. Gain insights from the creative minds behind this modern witch of the West as our documentary features interviews with the graphic design and brand team.


Embrace La Bruja's fierce femininity and join her journey in transforming the narrative of Western legends.

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