SHINER: 'CRAFTING LA BRUJA'
Directed by Travis Lee Ratcliff
Featuring Kerrie Heckell & Kaleb Sindak
Produced by Travis Lee Ratcliff & Brody Carmichael
Cinematography by Brody Carmichael
1st AC: Jacob Voss
Production Designer: Rachel Immaraj
Edited by Travis Lee Ratcliff
Robot arm operator: Ari Morales
Gaffer: Colton Wylie
Sound Design & Mixing by Travis Lee Ratcliff
Agency: "The Looma Project" & "Bakery"
Client: Shiner
Special thanks: Kerrie Heckell, Kaleb Sindak, Bakery, Ari Morales
Discover Shiner's revolutionary re-imagination of Western folklore in our micro documentary commercial, showcasing the bold, empowered female icon La Bruja.
Witness her magic in the TexHex product line, with a spotlight on the enchanting Bruja's Brew. Gain insights from the creative minds behind this modern witch of the West as our documentary features interviews with the graphic design and brand team.
Embrace La Bruja's fierce femininity and join her journey in transforming the narrative of Western legends.
